Cyberzone Gadget Hunt
Pinoy tech consumers across the Philippines have a new reason to get excited this season. SM Cyberzone, the country’s largest chain of tech lifestyle hubs, has launched a social media campaign called “Cyberzone Gadget Hunt” in partnership with Insta360 Philippines, offering participants the chance to win the cutting-edge Insta360 X5 action camera.
The Hunt Begins
The gamified Facebook campaign transforms the typical social media contest into an interactive adventure that challenges digital explorers to put their observation skills to the test. At the heart of this hunt is Poppy, Cyberzone’s beloved pop culture mascot, who’s been strategically hidden across the brand’s social media posts throughout May.
“Tech is all about adventure and exploration,” explains Patrick Pacla, Vice President of Operations and Marketing at SM Supermalls. “The Gadget Hunt lets our community celebrate, while giving them the chance to win the latest gadgets and gear. This is what Cyberzone Gadget Hunt is”.
How the Game Works
Participating in the Gadget Hunt is really straightforward, though it requires dedication and sharp eyes. Players need to follow both SM Cyberzone and Insta360 Philippines on Facebook, then keep watch for special posts featuring the hidden Poppy icon. The challenge? Finding all four hidden Poppy sightings scattered across May’s social media content.
Once participants spot Poppy in a post, they must share it to their Facebook feed and capture a screenshot as proof. The final step involves uploading these screenshots and registering through the SM Malls Online mobile app, making the entire process seamlessly integrated with SM’s digital ecosystem.
The Star Prize: Insta360 X5
The grand prize driving this excitement is the revolutionary Insta360 X5, an 8K 360° action camera that’s been making waves in the creator community. This isn’t just any ordinary action camera – it’s a technological marvel designed specifically for creators, thrill-seekers, and storytellers who demand professional-grade results.
What makes the X5 special? The camera features dual 1-inch sensors paired with two professional-level imaging chips, delivering cinema-grade footage with the help of artificial intelligence. Starting at ₱32,990, the X5 represents a significant upgrade in the action camera space, boasting bigger sensors, enhanced low-light capabilities, and innovative swappable lenses.
The technical specifications are impressive: the camera uses supersampling technology from 11K down to 8K, creating higher pixel density for incredibly detailed and clear footage. Its larger 1/1.28” sensors work alongside a lightning-fast Triple AI Chip system to deliver true-to-life colors, stunning clarity, and brighter visuals that set new standards for 360° capture.
Beyond the Grand Prize
While the Insta360 X5 serves as the campaign’s flagship prize, Cyberzone has promised additional surprises throughout the hunt period. Tech enthusiasts can also win exciting gear including the Aula F606 Gaming Wired Headset and the Thrustmaster eSwap S Pro Controller, ensuring multiple winners across different gaming and tech categories.
The campaign organizers have teased exclusive drops from top tech brands and surprise mini-games that will appear throughout the month, keeping participants engaged beyond the main Poppy-hunting challenge.
Timeline and Next Steps
The Cyberzone Gadget Hunt runs from May 23 through June 3, 2025, giving participants nearly two weeks to complete their mission. Winners will be announced on June 6, creating anticipation as the campaign concludes.
For those ready to join the adventure, the action centers around SM Cyberzone’s official Facebook page, where all the hidden Poppy icons await discovery. The campaign embodies Cyberzone’s commitment to creating engaging, community-driven experiences that celebrate technology while rewarding their loyal customers.
This collaboration between Cyberzone and Insta360 represents more than just a promotional campaign – it’s a celebration of the intersection between technology, creativity, and community engagement that defines modern digital culture.
Giancarlo Viterbo is a Filipino Technology Journalist, blogger and Editor of gadgetpilipinas.net, He is also a Geek, Dad and a Husband. He knows a lot about washing the dishes, doing some errands and following instructions from his boss on his day job. Follow him on twitter: @gianviterbo and @gadgetpilipinas.
