Smart has launched its “Simply Reliable” initiative to reinforce its commitment to Filipino customers with comprehensive service that extends beyond network stability to also include genuine customer service, memorable experiences, and value-driven products.
Maintaining Physical Presence in a Digital Age
While many telecommunications providers have shifted primarily to online channels, Smart maintains its network of 123 Smart Stores across the Philippines. These outlets provide accessible touchpoints where subscribers can do face-to-face transactions, address account issues, and explore new services.
The company’s commitment to the human connection ensures that professional assistance remains readily available for bill settlements, service inquiries, and technical support. To complement a physical presence, the Smart App enables customers to manage accounts remotely, monitor usage, track subscriptions, and access rewards programs.
Value-Oriented Service Offerings
Smart provides comprehensive packages for different customer segments. Smart Prepaid users can access data, call, and text bundles through promotions like Power All 50, Power All 99, and Power All 149, available through Smart Stores, retailers, convenience stores, and e-commerce platforms.
Smart Postpaid customers also benefit from flexible Data and Call Boosters starting at PHP 199 through the Smart App, addressing concerns about exceeding plan limits while maintaining uninterrupted connectivity.
Premium Experiences and Network Infrastructure
Smart enhances customer experiences through exclusive access to entertainment events, including priority tickets and promos for concerts like j-hope’s Manila performance and 98 Degrees’ return to the Philippines. The Postpaid Perks program offers subscribers on plans worth PHP 999 and above instant access to dining, travel, beauty, shopping, and entertainment benefits through the Smart App.
The company’s network infrastructure supports these offers with continuous expansion and enhancement. Smart’s “5G Max” technology, launched in Taguig City and successfully tested during high-traffic events, demonstrates the company’s commitment to reliable connectivity.
The mobile network covers 97% of the Philippine population and operates as part of the country’s largest integrated telecommunications network, including PLDT’s extensive fiber infrastructure.
Strategic Vision
“Simply Reliable” signifies Smart’s strategic commitment building on its operational legacy since 1991. The initiative recognizes that telecommunications reliability includes network performance, accessible customer service, value-oriented pricing, and enhanced lifestyle experiences.
For more information, visit Smart’s official website or its online store.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
